March 17, 2022
Women’s history month is celebrated each year during the month of March. This tradition began in Santa Rosa, California as a local celebration in 1978. In 1980, President Jimmy Carter proclaimed the week of March 8th as National Women’s History Week. 
Subsequent presidents continued this tradition until 1987 when Congress passed a law declaring the entire month of March as “Women’s History Month”. This month is used to celebrate the contributions of women and recognize the specific achievement women have made throughout history.
President Jimmy Carter stated “Too often the women were unsung and sometimes their contributions went unnoticed. But the achievements, leadership, courage, strength and love of the women who built America was as vital as that of the men whose names we know so well.”
As we celebrate women each year during the month of March, we are reminded of the importance of taking care of the women in our families year-round. According to Life Insurance Marketing and Research Association1 (LIMRA), out of the 131 million adult women in the U.S., only 47% of women have life insurance. This is 11% less than the men that carry coverage. In the 2021 study, women stated that the reason they do not carry life insurance is because it was too expensive.
8 OUT OF 10 WOMEN
OVER ESTIMATE THE COST OF LIFE INSURANCE
Did you know that more than one in four mothers stay at home with her children? After you account for the cost of childcare, housekeeping, cooking, and various other items that most stay-at-home moms provide, this is estimated to be worth $178,201 per year1. As a parent, if you do not have someone in your life to take on these responsibilities, you would have to pay a daycare, housekeeper, and others to make up for that vacancy, or you would have to reduce your working hours or change jobs, to take on some or all these responsibilities.
Not only do women stay home to care for their children, but many are also working in a full time or part time position that may require flexibility to care for children. 43% of these working women stated that they need life insurance, or do not have enough coverage2. Women in the workplace have increased throughout the years, however, life insurance coverage for women continue to decline. 2021 was the fifth year of decline in the rate of women’s life ownership.
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1) www.salary.com/articles/mother-salary 2) 2021 Insurance Barometer Study, LIMRA and Life Happens, Consumer Sentiment Survey, January 2022, LIMRA, Employment Characteristics of Families — 2020, Bureau of Labor Statistics, 2021
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